cohort analysis user retention

growth hacking marketing analytics — Photo by Gustavo Fring on Pexels

7 Phantom Users Your Growth Hacking Left Behind

7 Phantom Users Your Growth Hacking Left Behind 65% of users acquired by a typical growth hack vanish before their first billing cycle, making them phantom users that inflate your numbers but drain cash. In my experience, these ghost sign-ups hide behind a glossy MAU graph and sabotage real revenue.