overreliance on growth hacking
Experts Agree Growth Hacking Turned Higgsfield Shitsfield
In Q2 2023, Higgsfield AI’s growth-hacking push doubled acquisition but tripled churn, turning the promising startup into what insiders call “Shitsfield.” The reckless focus on vanity metrics ignited a rapid user surge, yet the lack of real value left the product flailing within weeks. Experts Agree Growth Hacking Trampled